News

Why vegetable breeder Rijk Zwaan is working to add more colour to fresh produce displays

Since opening in 2017, the Rijk Zwaan Retail Center in Berlin has facilitated inspiration sessions and research programmes with chain partners from all over the world. “We always leave with a head full of new ideas,” says Lenta’s Flip Gitmans.

Rijk Zwaan focusing on ‘Innovating for sustainability’ at Fruit Logistica

Snack Lettuce © wins Innovation and Entrepreneurship Award at Fruit Attraction

Rijk Zwaan continues to invest heavily in research and development

Rijk Zwaan has launched the ‘Growing Partner app’ which will enable crop advisors and growers to exchange knowledge with one another via their smartphones.

Rijk Zwaan Zaadteelt en Zaadhandel generated a net turnover of 340 million euros in the 2014/2015 financial year, representing a 9% increase compared to the previous year. Virtually all crops and almost all countries in which Rijk Zwaan is active contributed to the growth.

Rijk Zwaan introduces a trait in its lettuce varieties that ensures that the leaves discolour pink less rapidly after cutting: ‘Knox™’. Today, it presents this ground-breaking innovation during their Lettuce and Leafy Vegetable Conference in Antwerp, Belgium.

Rijk Zwaan has developed an app to improve the efficiency and personalisation of visits to its demo fields around the world. The app is now available for download in Android and iOS versions.

The International Bremia Evaluation Board (IBEB) has officially designated a new race of downy mildew in lettuce: Bl:32. The large majority of Rijk Zwaan’s Bl:16-31-resistant varieties are also resistant to this new race.